Tackle risks before you ship
Published in
4 min readDec 6, 2019
By most accounts, 80% of all new product features are failures, meaning they are either met with a yawn and a shrug from your customer or — worst of all — actually make your product harder to use. Some teams are hitting it out of the park and finding success half of the time.
In other words, building a new product is risky. There’s a lot that can go wrong.
